DADA MOTORS BAJAJ,FIAT,NISSAN,HONDA,HYUNDAI CONSTRUCTION EQUIPMENT, TATA COMMERCIAL,TATA PASSENGER DEALER IN PUNJAB,LUDHIANA,AMRITSAR,JALANDHAR,ABOHAR,FEROZEPUR,KHANNA,MOGA,CHANDIGARH,HISAR:RELATIONSHIP THROUGH SERVICE

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The Group | Group Profile

the group

group profile | vision & guiding principle | awards and honours | social commitment | careers

An Introduction

When Auto Trade in Northern region is mentioned, first word that strikes the memory lane is “Dada Motors”. The word Dada is entrusting Faith and Lasting relationship among the customers for past 47 years under the vision and leadership of Mr. Suraj Dada. These 47 years of sweat and toil has made the Dada Group scale the heights and set new standards of customer care and majestic setup across Punjab.

Its People & Customer Philosophy

The Anthem “Relationship Through Services” itself depicts that team of 1200 employees is devoted to the common goal of delivering unmatched service to its customers & hence binds the customer in lifelong relationship. Dada Motors keeps on undergoing far reaching changes in many less – visible areas. It has adopted total professional approach right from recruiting, training to promotions.

The focus on employee’s satisfaction has made Dada Motors to be better equipped to respond to faster changing customer demands. At this point of time Dada Motors is well positioned for further growth.

Company History

The Chairman of the Group is Mr. Suraj Dada. He founded this company with his brothers in 1962. Mr. Suraj Dada and his brothers had family division in 1980. Now the Suraj Dada along with two sons Mr. Nitin Dada and Mr. Rishi Dada control / own Dada Motors Group.

Present Business

Dada Motors Group has 3 separate company

Dada Motors : This Company is dealers for Bajaj 2W, 3W and Bajaj Logistics. They have setups in Ludhiana, Jalandhar and Khanna.
Dada Motors Pvt. Ltd. : This Company is dealers for TATA car, FIAT car, TATA commercial vehicle and Hyundai Constructions Equipments. They have setups in Ludhiana, Khanna, Moga, Ferozpur and Abohar. While Hyundai construction Equipments is for Punjab and Himachal Pradesh region.
Dada Motors Services Pvt Ltd.: This Company is dealer for Honda Cars.

For the financial year 09-10 the group turnover was 4780 million INR.

All these business are run through our own 15 properties measuring 91500 sq meter.